Een brief aan de grote boze wereld die’ menselijkheid’ heet. Met de naam: F*ck, geluk?! En dan bedoel ik echt: F*ck geluk?!

Dezelfde titel als een essay dat ik onlangs heb geschreven over de sector health zoals deze wordt genoemd bij de opleiding die ik volg (ik ben een vier-plusser). Een essay waar millenials (of generaty Y) de hoofdrol zijn in een prestatiegerichte-  kennismaatschappij. Een essay dat ik heb geschreven omdat ik zelf precies een jaar geleden omgevallen ben in deze grote boze wereld,  een burn-out, waardoor ik nu probeer een weg te vinden die gepaard gaat met vallen en opstaan. Een essay waarin dit mijn conclusie is:

‘Laten we terug gaan naar onze eigen menselijke behoeften waarin technologie een mogelijkheid kan bieden om weer te voelen (want technologie is onmisbaar in de huidige tijdsgeest dus laten we die positief inzetten!). Het lichaam en geest als één geheel zien en daarbij het lichaam in de fysieke toestand net zoveel aandacht te geven als de opkomst van ‘mindfoolness’. Want leven in je hoofd is voor niemand goed! Dit zal er voor zorgen dat ook millenials of generatie Y de toekomst op een gezonde manier tegemoet kan gaan, dat we het gevoel hebben dat we leven, geluk ervaren niet alleen positief is, maar dat gebeurtenissen in het verleden, positief of negatief zorgen voor beweging, zorgen voor emotionele innovatie om de toekomst met een lach tegemoet te gaan’.

– N de Korver, 2016

En weet je? Die lach is op dit moment ver te zoeken. Er gaat op dit moment van alles door mijn hoofd! Ik ben boos! Heel boos!  Boos op mijzelf omdat ik idealen wil nastreven die anderen niet lijken te begrijpen. Boos op het schoolsysteem  of überhaupt ‘systeem’ waarin alles draait om wat anderen van mij willen maken. Boos op de maatschappij waar ik in leef omdat het alleen maar draait om ‘moneys’, eindresultaten, ‘ een koploos IQ’ én succes. Maar wat is succes? En wie bepaald dat?

Ken je dat zinnetje nog van vroeger? Ikke, ikke, ikke en de rest kan stikken? Het zit niet in mijn aard om de rest te laten stikken, soms zou dat wel eens prettig zijn! Want dat zou betekenen dat ik zelf kan bepalen wat succes is. Helaas ben ik voor een deel afhankelijk van deze grote boze wereld. Die mij laat stikken in het waarmaken van mijn dromen. Die mij regelmatig zuchtend verder brengt in het leven.  Die er voor zorgt dat ik naar adem snak en die mij ook enorm strijdlustig maakt om het tegendeel te bewijzen.

De ‘grote boze wereld’ die er voor zorgt dat ik juist wel wil laten zien dat ik op een eigen wijze succes kan creëren.  Succes omdat ik gelukkig word van ‘emotionele innovatie’  en bovenal een glimlach op mijn gezicht. Succes omdat ik ondanks mijn boosheid een glimlach krijg van het in mijn ogen ‘idiote’ idee om deze brief de wijde wereld in te sturen (via mijn blog die ik al een hele tijd niet heb gebruikt). Succes omdat ik hiermee ver uit mijn comfort-zone stap. Succes omdat ik vind dat ik ook een stem mag hebben én omdat ik anderen wil inspireren met: F*ck geluk?!

Hiermee eindig ik met een gevoel van dankbaarheid mijn boosheid, want gelukkig kan ik binnen mijn eigen mogelijkheden van vele situaties iets positiefs maken. Leef het leven, doorleef het leven,  ik kan uit eigen ervaring zeggen: het leeft!

Gelukkig gelukt|     F*ck!|      F*ck’d up veel geluk|      Geluk is f*ck’d up|      Lukt gef*ck| Geluk f*ckt|      F*ckig lukt|      K*t luck|     Good luck|      Luck, Love, Live, Life!| 

Liefs,  Nathalie de Korver


(afbeelding van KASIA JAGIELNICKA(2013), via Pinterest: http://www.cuded.com/2013/04/elegant-illustrations-by-kasia-jagielnicka/


Limitless(ki) Experience

Although the Netherlands is not a country with snow and mountains, the need for snow experience is great. After years of decline (TNS NIPO), the number of Dutch people went on holiday in the 2014-2015 season remained about the same as the number of 2013-2014 season. This, according to the ANWB about 930,000, almost one million. The majority of winter sports enthusiasts in February 2015 went to the ski resorts, about 40 percent of holiday lovers. These figures are based on the CVO report Ski Holidays 2013-2014. http://www.anwb.nl/

On the one hand the number of people went skiing remained about the same, compared with the 2013-2014 season. On the other hand, the short ski-holiday increases. This is a short winter from Friday / Sunday. Here we can still enjoy the snow experience abroad, and it remains affordable. According to Summit Travel has this number increased by 6 percent. (see figure below)

The economy is increasingly stabilizing. Besides society wants to take matters into their own hands and will not let limit by governmental and economic institutions you can see that we are clearly looking for creative solutions to still achieve what we want. We don’t want to limit in our vacations because they charge us, get us out of our own environment and gives us a worry-free and a stress-free time in these rapid and complex society in which we live. It doesn’t surprise me at all that until last year, a decrease of 2 percent since the crisis of the 80s was to see. “People are going on holidays, less often, less far and spend less,” notes director Ad Schalekamp TNS NIPO.

So besides that even winter sports holiday is the first which is allowed to let go, you now see the economy stabilizes, the same trend also reflected in the number of ski holidays. This corresponds to the statement of Director Ad Schalekamp TNS NIPO and it is therefore evident that the short ski vacations in an upward development.



Mayn’s ready to wear collection is inspired by Space Odyssey 2001. In this science fiction film, the bridge between the ape and the human race is explored.This show explores the origin of the human behavior with all its vulnerability and on the other hand the impalpability of the übermensch, created by technology.



Technology is something we can’t avoid these days. For most people it’s an extension of their human body and the lives they live. For example our smartphone, an object that almost has a holy status in our lives, because it knows more about you than you know about yourself. We’re getting more dependent on technology, it’s almost impossible to block it out of our lives.

Today’s society is getting through a transition, we’re heading towards a new world. This world is full of technological delights, which can make our lives a lot easier. On the other hand, technology can cause unstable conditions. We need to form a society that can survive this regeneration, to be able to reach a higher form of life. The next generation will not only use technology extensively, but will also be literally connected with it. The rise of gadgets and other technological developments will make this possible. And even though this may sound a little freaky, it’s just a matter of time before the human body will interweave itself with technology. Only then we will discover the beautiful and positive side of disruptive and innovative solutions technology can bring us.

patterns which make people think, purposes to change the world

‘I wrote this blogpost for Trendpit, FashionWeek 2015’
We have seen a lot of shows yesterday at the MBFWA. It was a Dutch day with the designers Barbara Langendijk, Marije de Haan, Schueller de Waal and Maison the Faux. They showed all a very different kind of designs. They have a different vision on fashion, but the overarching theme was ‘Breaking through Patterns’. And they did it all in other ways.

Barbara Langendijks’ ‘breaking through patterns’ is about the patterns we are acquired by today’s society . She doesn’t use nowadays techniques, but therefore here inspiration got by the figures of nature based on the Japanese culture and craftsmanship. It makes you think about to spent real attention to each other without all the digital possibilities.

It was clear what Maison the Faux has showed. It was all against the current fashion system. What usually happens backstage turned around into the stage at the runway. The models were dressing up in front of the audience. Actually everything was turned around so it made you think, usually patterns were broken because of the twisting.

Marije de Haan also made a statement which was referring to breaking through patterns. It seems that we end up in a meaningless mass. It looks like she searched for tranquility and anonymity in society. A countermovement of the need to be different and distinguish of other people.

Also Schueller the Waal made you think. Every human being has two different ways of behaving, which are anchored in our instinct. Instead of looking very positive or negative to our world it’s important to find a balance between those two contrasts.

All the designers of today has shown the limitedness human thoughts about what is happening into our world. With a little bit of a rebelliousness character you can make people think. Be different to change the world and be yourself and dare to express that to the outside world. Break the rules or ‘patterns’ to achieve purposes in life because it all may be able to happen.

urbanization for different needs

The society is going faster and faster, people want it to be easier. Meet, work, play and live is mixed. This means that the society becomes more complex and, in particular, needs change in the retail sector.
Urban development is in a rapid time. According PWC, cities are becoming increasingly important in the global economy. Not only economically but also the environment of safety, habitat and quality of life associated with it. Meet, work, play and shop are also in the Living sector major issues that affect society. In particular furnishing in habitat that allows a development in this urbanization. The Netherlands is a country that is highly urbanized.
Despite urbanization increases is according to the Netherlands Environmental Assessment Agency a growth in vacancy physical stores. The economic crisis isn’t the major problem. The development in ICT, the internet and digital society are major issues that affect this vacancy (PBL 2014).

The urban nomad is a medium-time trend which arises from the urbanisation. Urban nomads are people who have a great interest in technology, they have the need to wander the city 24/7 and 365 days a year. They want to be attainable everywhere and the possibility to easily moving from A to B.
In the fashion scene this trend is popping out in different ways. But the most important thing of clothes is that they have to fit comfortable which is easier to move fast through the city. As getting dressed, for example, with real sports sneakers in a suit. In the business world it is almost accepted or adopted to normal. This trend was seen in Paris (established in September 2013 during field research) and you see that this trend developed in the rest of the “world.” Also wear comfortable (sports) clothing increasingly worn when going out. Thus, Alexander Wang has in November 2014 launched a line based on various sports, but that can be worn during the day or when going out. And those who are traveling through the city, want to move easily, also want to be beautiful during the whole day and go off to parties. Especially for women, this is a godsend: Scalable heels. A ‘product’ of the Nano Supermarket which ensures that you have no more sore feet in heels. This shoe measures the position of the feet, the weight, and divides the pressure during walking. Thus, this shoe ensures that there is always sufficient support.

Besides the urban nomads which are moving through the citie, there are also many other things organized to keep the quality of life in a city high. The store vacancy (temporarily) solved with pop-up stores to save the cost. And not just in the (empty) shops themselves but also other initiatives to make the city more important, more accessible and more attainable. For example, in Norway Tondheim, an elevator designed for cyclists. And in Brussels launched an initiative called: Cargobike . This is a multi-purpose bike that facilitates access to public places.

What is associated with the closer populating of the city, is also associated with environment and health. The impact of urbanization is huge for the environment, as we all know, it isn’t good for nature. But also with this ‘problem’ there are innovative projects to save the city and our health. Daan Roosegaarde is currently developing in Beijing a smog-free park. The name says it all, clean air in the city yet still “healthy” to go outside. The Technical University in Eindhoven, presented at the Dutch Design Week in 2014 Wearable Clean Air. A pack that the against pollution goes into the environment.

So a lot of information about urbanization, my conclusion is the city moves allways, it’s our human duty to reckon with our nature, to interests needs to satisfy and deal efficiently with the city and what we have. Let’s all work together to make something beautiful.

Planbureau voor de Leefomgeving (2014). Verstedelijking. Geraadpleegd op 17 november 2014, http://www.pbl.nl/dossiers/verstedelijking
PWC (2014). Versnellende verstedelijking. Geraadpleegd op 17 november 2014, http://www.pwc.nl/nl/megatrends/urbanisatie.jhtml

wearable pieces of health

examples to better participate in society is technology that makes it possible to connect to a larger group of people in society. Technology in this case is combined with socialization of society because it ensures that we are more connected with each other. Examples were shown at the Dutch Design Week 2014. ‘Well Be’ is a by Kristi Kussk and Martijn ten Böhmer designed woolen garment which causes osteoporosis, this is done by vibrations that stimulate specific pressure points on the body and where the wearer nothing of noticed. Ten Böhmer also designed with Pauline dongen Vigour, a rehabilitation tool ino the form of a sweater, this is meant to gain insight into the progress of Alzheimer’s patients.

I’ve seen all those pieces at the Dutch Design Week 2014.